Case Study: Riddell improves player safety and helmet differentiation with SimBex

Riddell uses SimBex to power HITS with millions of player data points

Riddell, a market leader in protective sports equipment, sought to differentiate its helmets through advanced sensing and communications while improving player protection. To address this challenge, they partnered with vendor SimBex and utilized its Head Impact Telemetry System (HITS) as part of their Sideline Response System.

Simbex applied its research, product design, and software development capabilities to create a feedback loop for Riddell's helmet designs. The solution utilized millions of data points collected from players to inform the development of new products like the SpeedFlex helmet and provided coaches with actionable data dashboards. As a result of partnering with Simbex, Riddell made a long-term commitment to the HITS technology and maintained its market lead by delivering a product clearly distinguished from others.

Riddell