Case Study: Workers Credit Union improves member engagement with SilverTech

Workers Credit Union boosts homeowner insurance forms 2,749% with SilverTech

The customer, Workers Credit Union, aimed to create a purpose-driven website to differentiate itself and support its "Workers Way" philosophy of member financial wellness. They needed a new digital experience to highlight this approach, expand their geographic reach, and improve member engagement. They partnered with the vendor SilverTech for a comprehensive solution involving digital experience strategy, custom website development, and UI/UX design.

SilverTech implemented a user-centered website with intuitive navigation, personalized content, and valuable self-service tools like rate calculators. The solution strategically emphasized the customer's core messaging and relationship-building focus. The results included dramatic increases in homeowner insurance form submissions (2,749%), consumer loan applications (380%), and credit card applications (20%), alongside a 6.39% rise in average page engagement time.

Workers Credit Union