Case Study: St. Mary’s Bank achieves personalized member experiences with SilverTech’s AI Insights Accelerator

St. Mary’s Bank personalizes 77% of web traffic with SilverTech

St. Mary's Bank, America’s first credit union, faced the challenge of having valuable member data locked within its core banking systems with no way to activate it for personalization or growth. Their website personalization was limited to anonymous behavioral tracking. They partnered with vendor SilverTech to address this using SilverTech's AI Insights Accelerator service.

SilverTech implemented a solution that integrated the bank's data with a Snowflake data warehouse and Azure AI-powered intelligence. This included building real member personas and enabling identity-based personalization across digital channels. The results were significant, with 77% of website traffic receiving personalized experiences and seven unique member personas created from real data. SilverTech's work unlocked previously siloed data to power growth initiatives across the organization.

St. Mary’s Bank