Case Study: Sentinel boosts user engagement and lead generation with SilverTech and Kentico

Sentinel boosts user engagement 20% in 30 days with SilverTech

Sentinel, one of the largest employee benefits providers in the Northeast, partnered with vendor SilverTech for a website redesign. Their challenge was to strengthen their online brand messaging, highlight their services as a one-stop-shop, and create a more user-friendly experience that clearly communicated their brand before asking users to act.

SilverTech implemented a new website using the Kentico CMS platform, which featured an easy-to-use interface and strong marketing automation abilities. The solution included storytelling elements like iconography and testimonials to create an experience geared towards the individual. As a result, Sentinel saw a 20% increase in user engagement and a 25% increase in new users in the first 30 days post-launch, achieving their goal of lead generation growth.

Sentinel