Case Study: PAR, Inc. boosts traffic and user engagement with SilverTech’s Sitefinity website modernization

PAR, Inc. boosts site traffic 326% with SilverTech

PAR, Inc., a leading publisher of psychological assessment products, faced the challenge of modernizing its outdated website to improve functionality, automation, and user experience. Their long-term goal was to become a dominant force in their niche industry, which required a new, scalable platform. They partnered with vendor SilverTech for a large-scale website refresh, which included a Progress Sitefinity implementation.

SilverTech leveraged Sitefinity's flexibility to create a secure, user-friendly website with seamless integrations, including Dynamics 365 and ecommerce. This solution successfully automated data management and streamlined the purchasing process. The results were significant, including a 326% increase in overall site traffic, a 343% increase in total users, and a 215% increase in organic search traffic, greatly enhancing PAR's digital presence.

PAR, Inc