Case Study: Northwestern Energy achieves a seamless digital customer experience with SilverTech

Northwestern Energy boosts users 6% in the first month with SilverTech

Northwestern Energy, a utility company serving over 700,000 customers, needed to overcome a poor digital customer experience. Their outdated website suffered from low traffic, disorganized content, and failed to integrate seamlessly with their other customer systems. They partnered with SilverTech for a comprehensive digital transformation, including a new website design, CMS implementation, and a revised digital strategy.

SilverTech delivered a modern, responsive website with intuitive navigation and strong ADA compliance. The solution focused on seamless integration with Northwestern Energy's existing customer service systems. The results were significant, including a 6% increase in users immediately after launch, an 80% decrease in bounce rate, and 1.6 million page views in the first quarter, demonstrating a vastly improved customer engagement.

Northwestern Energy