Case Study: New York Proton Center enhances patient access and healthcare UX with SilverTech

New York Proton Center boosts organic search traffic 64% with SilverTech

New York Proton Center, a leading cancer treatment facility, needed to overhaul its outdated website to better guide patients through their care journey and simplify the consultation request process. They selected vendor SilverTech for their expertise in the patient experience and digital strategy to undertake this redesign.

SilverTech began with extensive user testing to inform a new site architecture and content strategy, built on WordPress integrated with HIPAA-compliant forms and SEO tools. This user-driven solution led to significant improvements, including a 34% increase in overall site traffic, a 64% increase in organic search traffic, and a 54% engagement rate.

New York Proton Center