Case Study: Independent Bank Achieves People-First Digital Banking with SilverTech

Independent Bank boosts business banking traffic 400% with SilverTech

Independent Bank, a community bank in Michigan, faced significant challenges with its outdated website, including overwhelming navigation, missing core product information, and inadequate support resources. The site’s inconsistent brand voice and lack of modern tools hindered the customer experience. To address these issues, the bank partnered with vendor SilverTech for a comprehensive digital overhaul, which included strategy, UI/UX development, and a planned HubSpot CMS implementation.

SilverTech completely rebuilt the bank's digital presence from the ground up, hosting the new site on HubSpot and integrating it with the bank's core systems. A key feature was the implementation of an AI-powered search solution that provides context-aware answers without navigating away. The results were substantial, including a 400% increase in business banking traffic, a 169% increase in total users, and a 4% decrease in bounce rate, creating a more personal and effective banking experience.

Independent Bank