Case Study: Georgia United Credit Union improves member experience and internal efficiency with SilverTech

Georgia United Credit Union grows total leads 363% with SilverTech

Georgia United Credit Union, one of the largest credit unions in Georgia, faced challenges with an overcomplicated website that hindered member digital experience and limited internal content management for their marketing team. They partnered with the vendor SilverTech, a Sitefinity partner, to create a more accessible website and improve the digital experience.

SilverTech implemented a strategy involving audience analysis, user journey mapping, and a new Sitefinity CMS build to enhance navigation, ease management, and integrate new application processes. The results included a 363% growth in total leads and a 284% growth in submitted leads within the first month, alongside a 20% increase in home equity and mortgage applications.

Georgia United Credit Union