Case Study: Fulton Bank boosts personalized digital banking with SilverTech

Fulton Bank boosts web visitors 54.99% with SilverTech

Fulton Bank faced the challenge of modernizing its digital experience to meet the expectations of a new generation of tech-savvy customers and to compete with larger banks. The established brick-and-mortar institution partnered with SilverTech to implement a strategy centered on the Sitecore EMS/CMS platform and personalization.

SilverTech designed and developed a personalized online experience for Fulton Bank, integrating Salesforce and using data to deliver relevant content and product recommendations. This solution resulted in a 54.99% increase in total web visitors and a 65.3% increase in new web visitors within the first year, with over half of all site visitors seeing personalized content and the project winning a Sitecore Site of the Year award.

Fulton Bank