Case Study: Emerson Hospital boosts patient engagement and wellness visibility with SilverTech digital transformation

Emerson Hospital boosts website users by 72% with SilverTech

Emerson Hospital, a regional medical center in Massachusetts, faced the challenge of promoting both its medical and wellness services to patients amid competition from larger Boston hospitals. They needed a digital strategy to cross-promote these services effectively while complying with regulations and strengthening their brand. They partnered with the vendor SilverTech for a comprehensive digital customer experience strategy.

SilverTech implemented a solution that included redesigning and developing a personalized website to unify the patient experience, integrating a new content management system, tailored content, and marketing automation. This digital transformation led to significant measurable impacts, including up to a 97% increase in website users for the wellness center and a 72% increase for the main hospital site. SilverTech's work helped position Emerson Hospital above its competition for both wellness and medical care.

Emerson Hospital