Case Study: Central Michigan University improves digital recruitment and engagement with SilverTech's Sitefinity CMS implementation

Central Michigan University boosts applications with SilverTech in 6 months

Central Michigan University faced the challenge of a digital experience that no longer reflected the institution's growth, with a website that suffered from poor navigation, an unfriendly layout, and a lack of event tracking. To continue attracting students and engaging alumni, CMU enlisted SilverTech for its expertise in Sitefinity implementation and CMS development.

SilverTech implemented the Sitefinity CMS, creating a new user experience with improved conversion paths and optimized navigation. The solution included custom modules for calendars, directories, and course catalogs. Following the launch, CMU saw significant results within six months, including over 10,555 complete applications, more than 3,000 campus visit registrations, and 10,300 housing application starts, with a total abandonment rate of 0%.

Central Michigan University