Case Study: AORN improves digital member experience with SilverTech

AORN increases organic search traffic 82% with SilverTech

The Association of periOperative Registered Nurses (AORN) required a new digital member experience across its seven websites. They engaged SilverTech to address this challenge, which included migrating their web presence from Sitecore to the Progress Sitefinity platform.

SilverTech implemented the solution by designing seven unique website styles and migrating all content, including over 12,000 articles for one publication. The results were significant, with SilverTech delivering a 32% increase in sessions, a 28% increase in user engagement, and an 82% increase in organic search traffic for the customer.

AORN (Association of periOperative Registered Nurses)