Case Study: United International Pictures achieves massive outreach and viewership with Silverpush Mirrors

Yesterday achieved massive outreach and viewership through video advertising using Mirrors!

United International Pictures faced the challenge of promoting the movie "Yesterday" in the Philippines while under strict intellectual property restrictions that prevented the use of any music, imagery, or iconography related to The Beatles. This made it extremely difficult to reach the film's core fan base and target audience. To overcome this, they partnered with Silverpush and its AI-powered context detection platform, Mirrors.

Silverpush's Mirrors platform identified in-video contexts relevant to the movie, such as musical instruments, faces of band members and movie stars, music scenarios, and logos. This allowed for highly targeted advertising that capitalized on users' current engagement with music-related content without violating IP restrictions. The solution drove a significant impact, helping the movie surpass its projected box office collections by 45%, while also achieving a 31.4% view-through rate and a 28% higher click-through rate against the benchmark.

United International Pictures