Case Study: Tang achieves 40% higher CTR with Silverpush's heat-triggered weather sync campaign

Tang boosts CTR by 40% with Silverpush

Tang, an FMCG brand, faced the challenge of standing out in a saturated digital landscape filled with summer promotions. Standard targeting methods were insufficient for ensuring contextual relevance and capturing consumer intent at scale. To address this, Tang partnered with vendor Silverpush to utilize its AI-powered Parallels Weather Sync moment marketing platform.

The solution involved syncing ad delivery with real-world weather conditions, automatically triggering ads when the temperature hit 33°C and during lunch hours. This strategy, executed by Silverpush, ensured timely and relevant messaging. The campaign reached over 2.06 million people and achieved a 0.79% CTR, which was 40% higher than the industry benchmark, successfully capturing consumer attention at the most relevant moments.

Tang