Case Study: Oreo achieves 3x higher CTR with Silverpush’s Mirrors AI contextual YouTube targeting

Oreo drives 3x higher CTR with Silverpush

Oreo faced the challenge of capturing audiences immersed in pop culture moments for its limited-edition Spiderman packs. Traditional YouTube targeting was failing to precisely reach superhero fans, so the company partnered with Silverpush and its AI-powered contextual intelligence solution, Mirrors, to find a more effective method.

Silverpush's solution used real-time video-level targeting to place Oreo's ads alongside relevant Spider-Man-themed content. This strategy resulted in a campaign that achieved a 3x higher click-through rate than the benchmark and drove a 20% sales increase across Southeast Asia for Oreo.

Oreo