Case Study: McDonald's boosts real-time cravings-to-sales conversions with Silverpush

McDonald's boosts sales 23% with Silverpush

McDonald's Chicken McDo faced the challenge of becoming the top mealtime choice in the highly competitive Philippine QSR market, where established rivals like Jollibee and KFC dominated. With consumer attention fragmented across multiple screens, traditional advertising could not effectively target audiences at the precise moment of hunger when purchase decisions are made. To address this, McDonald's partnered with vendor Silverpush to utilize its AI-powered real-time competitor sync technology.

Silverpush's solution deployed real-time ads on TikTok that were triggered to run precisely when rival brands' TV commercials aired, intercepting audiences at peak craving moments. This strategy was combined with self-sync reinforcement for McDonald's own TV spots. The campaign resulted in 8.6M+ impressions, a 24.23% video completion rate (73% above benchmark), and drove a significant business impact including a 23% sales uplift and 12% growth in guest counts, confirming the effectiveness of Silverpush's moment marketing.

McDonald's