Case Study: Lazada assures product authenticity and boosts engagement on YouTube with Silverpush's Mirrors

Lazada Assures Users of Product Authenticity During Shopping Moments on YouTube, with Mirrors

Lazada, one of Southeast Asia’s leading eCommerce platforms, needed to assure shoppers of 100% product authenticity for its LazMall sub-brand while reaching multiple YouTube audience segments within a single campaign. The challenge was granularly targeting different product audiences (electronics, beauty, fashion, etc.) and hitting users at contextual moments of product discovery and purchase intent—so Lazada engaged Silverpush’s AI-powered context detection platform, Mirrors.

Using Silverpush’s Mirrors, Lazada and agency UM targeted relevant YouTube moments—celebrity-driven lifestyle content via facial recognition, competitor- and brand-related videos, and shopping moments like unboxing and delivery—to increase relevance and reduce ad waste. The campaign delivered strong measurable impact: a 43% view-through rate (25% above benchmark) and a 40% click-through rate (also above benchmark), reinforcing Lazada’s authenticity message to a highly curated audience.

Lazada

Kim Martin J. Viray

Vice President, Head of Branding and Content