Case Study: JBL achieves 60% VTR with Silverpush Interactive Video Ads

JBL drives 60% VTR with Silverpush

Silverpush helped JBL, a leader in sound innovation, overcome the challenge of grabbing consumer attention in a crowded digital space. JBL needed a strategy for its new Live Beam 3 earbuds that went beyond traditional advertising to create an interactive and immersive experience for users.

The solution was an interactive, shoppable media campaign using Silverpush's Interactive Video Ads. This allowed users to seamlessly explore product features. The campaign achieved exceptional results, including a 60% view-through rate, a 2.28% click-through rate, and 470 add-to-carts, significantly surpassing industry standards.

JBL