Case Study: Hamdard reaches 1.5M+ users with Silverpush's gamified ad solution

Hamdard reaches 1.5M+ users with Silverpush's gamified ad

Hamdard, a heritage wellness brand, faced the challenge of reconnecting with modern consumers and standing out in the crowded skincare market. They needed a disruptive ad format to engage younger, digitally native audiences beyond traditional exposure. To achieve this, they partnered with the vendor Silverpush.

Silverpush implemented its AI-powered Crafters solution to create a gamified ad experience featuring a tic-tac-toe game that used almonds as pieces. This strategy successfully reached over 1.5 million users, driving a 2.06% CTR which was far above industry standards. The campaign also delivered a high conversion rate, with "Buy Now" CTAs achieving over a 2% CTR to partner retailers, proving strong engagement and purchase intent.

Hamdard