Case Study: Ford achieves 170% higher CTR with Silverpush Mirrors

Ford wins over competition with contextual video advertising using Mirrors!

Ford, a major automotive manufacturer, faced the challenge of running competition-based video advertising for its car models. Existing keyword and affinity-based targeting methods were resulting in irrelevant ad placements, suboptimal engagement, and concerns over brand safety. The company sought a new strategy to create optimal real-time engagement with its target audience.

To solve this, Silverpush implemented its Mirrors platform, which uses AI-powered computer vision for real-time, in-video context detection. This allowed Ford to serve highly contextual ads next to videos that actually featured competitor content, capitalizing on the user's immediate state of mind. This strategy delivered a 170% higher click-through rate versus their benchmark, a 45% view-through rate, and ensured ads ran in a brand-safe environment.

Ford