Case Study: e.l.f. Cosmetics achieves 1.4x higher VCR with Silverpush Mirrors

e.l.f. Cosmetics boosts YouTube VCR 1.4x with Silverpush

e.l.f. Cosmetics, a beauty brand focused on inclusivity, faced the challenge of increasing consideration for its new mascara on YouTube. The brand needed a way to authentically reach and resonate with diverse audience segments without compromising on campaign efficiency. To solve this, they partnered with vendor Silverpush and leveraged its AI-powered contextual solution, Mirrors.

Silverpush implemented its Mirrors platform to identify high-intent YouTube moments across diverse cultural and beauty contexts. This strategy ensured e.l.f.'s ads appeared within the most relevant content. The campaign delivered a 69% video completion rate (VCR), a 1.4x increase that exceeded industry benchmarks by 40%. Silverpush's solution also drove a 150% year-over-year search growth and significantly reduced cost metrics.

e.l.f. Cosmetics