Case Study: Birch Tree boosts VTR and recall with Silverpush's real-time sync solution

Birch Tree boosts VTR by 42% with Silverpush

Birch Tree, a major FMCG company, faced the challenge of cutting through a saturated market and reaching consumers who were often distracted by their phones during TV commercials. To boost awareness for its immune-boosting milk powder, it partnered with Silverpush and its AI-powered intelligent sync technology, Parallels, to capture this distracted audience at the perfect moment.

Silverpush implemented a solution where its Parallels technology detected competitor TV ads as they aired and instantly triggered Birch Tree's digital campaigns on mobile devices. This real-time sync strategy allowed Birch Tree to reach over 1.8 million unique users. The campaign resulted in a 42% uplift in view-through rates versus benchmarks and a 5.4% increase in ad recall, effectively turning distraction into high-value engagement.

Birch Tree