Case Study: Bango boosts contextual video performance with Silverpush Mirrors 2.0

Bango boosts TikTok VTR by 45.71% with Silverpush

Bango, an FMCG company, faced the challenge of reclaiming brand visibility in a crowded culinary category without relying on costly sponsorships. Their objective was to reach food lovers at moments of culinary inspiration and capture competitor digital spaces. To achieve this, they partnered with the vendor Silverpush.

Silverpush implemented its Mirrors 2.0 solution on TikTok and YouTube to strategically intercept competitor-owned digital spaces and align Bango's message with high-intent cooking moments. The campaign delivered exceptional results, including a 45.71% VTR (2.28x higher than benchmark) on TikTok and a 0.47% CTR (2.35x the platform benchmark) on YouTube. This approach drove a 1.9% relative lift overall for Bango, proving Silverpush's contextual intelligence could outperform traditional sponsorship spend.

Bango