Case Study: ANSYS boosts view completion by 125% with Silverpush contextual video targeting

ANSYS boosts view completion by 125% with Silverpush

ANSYS, a leading provider of engineering simulation software, faced the common B2B challenge of cutting through digital clutter to precisely reach key decision-makers, developers, and engineers. To increase awareness, they partnered with vendor Silverpush to leverage its AI-powered contextual video targeting, moving beyond generic audience segments.

Silverpush implemented a high-intent contextual campaign for ANSYS on YouTube. The solution placed ads alongside relevant content from tech thought leaders and trending topics, activating during key industry moments. This strategy resulted in a 125% uplift in view completion rate versus the benchmark and drove meaningful engagement from its target B2B audience.

ANSYS