Case Study: VMS BioMarketing accelerates patient program launches with Silverline Salesforce Health Cloud

VMS BioMarketing cuts support tickets by 50% with Silverline

VMS BioMarketing, a provider of clinical educator solutions for the biopharma industry, faced challenges with a legacy custom CRM that was inflexible and time-consuming, requiring nearly 200 development hours to onboard each new client program. To decrease onboarding time and improve operational efficiency, they partnered with Silverline to implement Salesforce Health Cloud.

Working collaboratively with Silverline, VMS BioMarketing configured Salesforce Health Cloud to add flexibility for complex client relationships and automate back-end processes. The results were immediate, with client onboarding for provider programs reduced from eight weeks to four and patient program configuration cut from months to weeks. Internal support tickets decreased by 50%, and user adoption improved significantly. Silverline's expertise enabled VMS to achieve greater agility and a unified source of truth for their operations.

VMS BioMarketing