Case Study: Tapad achieves better sales-and-operations coordination with Silverline and Salesforce

Tapad unifies sales and operations with Silverline for real-time campaign coordination

Silverline helped Tapad, a content delivery company, overcome a challenge in managing complex ad campaigns. Tapad's sales and operations teams were relying on manual methods like email and spreadsheets, leading to disjointed information and poor visibility. This cumbersome process hindered coordination and was not scalable for their growing business.

The solution involved Silverline building and integrating an Opportunity Product Scheduler onto Tapad's existing Salesforce platform. This created a single system for tracking ad sales and schedules, enabling real-time communication between teams. Silverline's implementation provided Tapad with a scalable system that streamlined coordination, creating a one-stop shop for campaign information and supporting their rapid organizational growth.

Tapad