Case Study: Samba TV achieves better pipeline visibility and reporting with Silverline and Salesforce

Samba TV transforms sales reporting in 2.5 months with Silverline

Samba TV, a company that provides AI-driven TV data and analytics, was using a clunky and outdated legacy CRM and billing platform that hindered its growth. The system provided poor visibility into revenue and forecasting, required manual data exports, and was difficult for the sales team to use. To support its big growth goals, Samba TV needed a more robust solution and turned to vendor Silverline for help.

Silverline implemented Salesforce for Samba TV on a compressed timeline. The new solution provided rapid visibility into revenue and metrics, seamless auto-updating reporting, and the ability to create custom dashboards. This transformation created a foundation for continued success, allowing for better pipeline visibility and faster, more seamless execution. Samba TV stated they would not be where they are today without Silverline's expertise.

Samba TV