Case Study: Acxiom streamlines marketing operations with Silverline’s CalendarAnything

Acxiom boosts marketing coordination for 10+ years with Silverline

Acxiom was undergoing a digital transformation and needed marketing tools to scale, specifically seeking a better way to track internal campaigns, projects, and resources. They turned to vendor Silverline and found their solution, CalendarAnything, on the Salesforce AppExchange.

Silverline's CalendarAnything provided a centralized visual calendar for Acxiom's global marketing team to manage email campaigns, editorial calendars, and events. The solution enabled better planning and performance tracking through features like conditional coloring and filtering. As a result, the team streamlined activities and improved organization, leading Acxiom to remain a happy, long-term customer of Silverline for over ten years.

Acxiom