Case Study: Smart Financial Credit Union achieves superior member service and sales growth with SilverCloud Inc.

Smart Financial Presents: How to Provide Superior Service

Smart Financial Credit Union in Houston, TX wanted to improve member service while driving more sales and engagement. Using SilverCloud Inc., the credit union focused on giving members 24/7 access to products, expanding education, and making service more results-driven and e-commerce oriented.

SilverCloud Inc. helped Smart Financial build a strategy to answer questions and sell products more effectively, with plans to deepen product offers, improve guided product selection, and connect social and mobile channels. The approach delivered measurable gains, including a 138% increase in direct deposit usage, a 372% increase in new credit card sales, a 14% increase in loan volume, and a 25% increase in average member balance.

Smart Financial Credit Union

Michael Warrell

Senior Vice President of Member Services