Case Study: Waitrose drives revenue growth and customer insight with Silverbean CLO partnerships

Waitrose lifts revenue by almost half with Silverbean

Waitrose, a premium UK grocer, faced a plateauing affiliate program that was over-reliant on low-quality partners, offered limited customer insight, and struggled with brand compliance under new regulations. Partnering with digital marketing agency Silverbean, the challenge was to rebuild the program for incremental, data-driven growth without compromising its premium brand integrity.

Silverbean introduced a test with two card-linked offer (CLO) partners. This solution delivered highly targeted, brand-safe campaigns and unlocked unprecedented customer data. The results were significant: Silverbean helped Waitrose increase total revenue by almost half during the test, with CLO activity contributing a third of all program revenue. New customer revenue more than doubled, and the program gained rich insights into demographics and competitor crossover, enabling a strategic rebalance of its publisher mix.

Waitrose