Case Study: Waitrose achieves 211% ROAS growth and 26% revenue increase with Silverbean

Waitrose boosts ROAS by 211% with Silverbean

Waitrose faced a challenge when a mid-year budget shift required its affiliate marketing program, managed by Silverbean, to achieve year-on-year growth at a significantly lower overall cost. The client's brief was to increase profitability and Return on Ad Spend (ROAS) while also aiming to grow new customer acquisition.

Silverbean implemented a rigorous 6-week testing strategy to improve the program's incrementality and ROAS. This data-driven approach allowed them to optimize the account's commission structure, leading to remarkable results. Silverbean increased ROAS by 211% year-on-year and achieved a 26% increase in revenue with 52% less spend. They also far exceeded the new customer acquisition target, increasing it from 4% to 12%.

Waitrose