Case Study: Prep Kitchen achieves +750% content partner order growth with Silverbean

Prep Kitchen boosts content partner orders by 750% with Silverbean

Prep Kitchen, a UK-based meal prep subscription service, faced the challenge of increasing brand awareness and acquiring high-value, long-term customers in a competitive market, all while keeping customer acquisition costs (CAC) low. They partnered with the affiliate marketing vendor Silverbean to shift their strategy away from a reliance on discount-focused voucher partners and towards more sustainable, upper-funnel content partnerships.

Silverbean implemented a strategic solution centered on product gifting to secure premium editorial exposure with publishers like Glamour and Evening Standard, avoiding high tenancy fees. They diversified the affiliate mix by onboarding content publishers and closed user groups, and used selective CPA increases. This strategy resulted in a 750% increase in orders from content partners, a 123% increase in orders from closed user groups, and a 45.88% expansion of active partners, all while maintaining a highly competitive customer acquisition cost.

Prep Kitchen