Case Study: Morphy Richards achieves scalable DTC affiliate growth with Silverbean

Morphy Richards grows affiliate revenue 38% with Silverbean

Morphy Richards, a long-established UK household brand, partnered with Silverbean to launch and scale an affiliate programme from scratch. The challenge was to build this new channel to support the brand's major transformation into a direct-to-consumer model, requiring it to drive profitable growth, diversify beyond cashback partners, and integrate seamlessly with wider ecommerce activity, all with limited internal resources.

Silverbean's solution embedded the affiliate programme into Morphy Richards' wider growth strategy from day one, using a scalable Progression Model. Their approach focused on proactive partner diversification, full-funnel coverage, and cross-channel collaboration. The results were significant, achieving a +38% YoY revenue growth and a +44% YoY increase in traffic while commission costs rose by only 17%. Silverbean's work onboarded 33 new partners, with 36% of total affiliate revenue driven by these new recruits, solidifying the channel as a core driver of DTC growth.

Morphy Richards