Case Study: L’Occitane en Provence achieves 95% revenue growth with Silverbean

L’Occitane En Provence drives 95% revenue growth with Silverbean

L’Occitane En Provence, a premium beauty brand, partnered with the affiliate marketing vendor Silverbean to address challenges within its affiliate programme. The brand's premium positioning was not being reflected in the channel, which suffered from a low average order value, an overreliance on low-quality partners, static commission structures, and strict budget constraints for growth.

Silverbean implemented a strategic solution focused on quality over quantity. They cleaned up the programme by removing underperforming partners and strategically prioritized high-value partners like closed user groups and card-linking services. By introducing targeted commission uplifts on key products and bundles, they incentivized partners to drive higher-value purchases. As a result, Silverbean delivered a +95% revenue uplift and a +392% increase in conversion rate within six months, all while reducing total affiliate spend by 39%.

L’Occitane En Provence