Case Study: IG Group drives affiliate growth and efficiency with Silverbean

IG Group boosts productive affiliates 128% with Silverbean

IG Group, a world-leading online trading provider, faced challenges with a manual and inefficient affiliate partnership platform that was not scalable and stunted growth. They partnered with the agency Silverbean to relaunch their program on the Impact.com platform to streamline operations and unlock potential.

Silverbean implemented a comprehensive strategy including a 'Search Domination' project, thorough brand immersion, and a meticulous partner vetting process. This resulted in a 128% increase in productive affiliates, a 146% decrease in dormant partners, and a 69% lower average CPC. The program also drastically reduced IG's internal resource expenditure by 73.6%, exceeding their target and allowing for effective global expansion.

IG Group