Case Study: Graham and Green drives 20% of revenue from new partners with Silverbean

Graham and Green drives 20% of revenue from two new subnetworks with Silverbean

Graham and Green, a UK-based interiors brand, faced the challenge of reinvigorating its mature and plateauing affiliate marketing programme managed by Silverbean. After seven years of steady performance, the programme had limited headroom for growth using traditional partner types and tactics, necessitating innovative strategies to diversify its partner mix without increasing spend.

Silverbean addressed this by conducting a gap analysis and strategically onboarding new, high-potential subnetwork partners while also reactivating and optimising existing ones with smart CPA increases. This solution drove significant results: two new subnetworks contributed 20% of total programme revenue within six months. Overall, the programme achieved a 12.73% increase in orders and a 6.67% uplift in revenue year-on-year, exceeding its revenue target by 25%.

Graham and Green