Case Study: ATG Entertainment strengthens its affiliate programme with Silverbean

ATG Entertainment keeps affiliate growth live across 18 million annual tickets with Silverbean

ATG Entertainment, a major global theatre ticketing company operating brands like ATGtickets.com and LOVEtheatre.com, sought to build and maintain a competitive affiliate marketing programme. Their challenge was to navigate significant industry changes, including a network migration and the complete shutdown of live events during the Covid-19 pandemic, all while shifting focus to dominate the highly competitive London market. They partnered with the affiliate marketing agency Silverbean to manage this complex and evolving strategy.

Silverbean implemented a robust, long-term strategy for ATG's affiliate programme, maintaining it in a dormant state throughout theatre closures to ensure a swift and successful relaunch. The solution included expertly managing a network migration with minimal disruption and focusing on strategic publisher growth. This partnership allowed ATG to quickly regain market share post-pandemic and strengthen its London presence. As a result of this decade-long collaboration, ATG Tickets is now poised to expand its successful affiliate programme globally to its newly acquired theatres on Broadway and its large operation in Germany.

ATG Entertainment