Case Study: a leading insurance provider reduces decline rates by 50% with Silverbean

A leading insurance provider cuts decline rates from 65% to 36% with Silverbean

The insurance provider, a leading insurance brand, faced significant challenges with its affiliate marketing program. High decline rates of around 65% were caused by a complex and manual validation process, conflicting discount codes between affiliate and PPC channels, and a lack of clarity for partners. This inefficiency damaged publisher relationships and restricted the program's growth, creating an urgent need for a smarter solution from vendor Silverbean.

Silverbean implemented a comprehensive solution that overhauled the code validation process. They introduced structured code management with automated rules, aligned the value of affiliate and PPC offers to eliminate conflict, and established ongoing monitoring and communication protocols. As a result, Silverbean helped the client reduce its average decline rate from 65% to 36%, improving program efficiency by nearly 50%. This strengthened partner trust and created a more stable, profitable, and scalable affiliate program.