Case Study: Long Roofing boosts revenue, web traffic, and leads with Silverback Strategies

Long Roofing boosts revenue 242% with Silverback Strategies

Long Roofing, a leading roofing company in the Mid-Atlantic, faced the challenge of generating measurable leads and sales for its expansion into the New England market. Their previous marketing efforts, focused on traditional media, were not attributable to revenue. They partnered with Silverback Strategies for a data-driven digital marketing solution to overcome this.

Silverback Strategies implemented a comprehensive program including search engine optimization, paid media, and website user experience improvements. By connecting marketing data directly to the client's CRM to track sales revenue, they optimized campaigns for maximum impact. This strategy resulted in a 242% increase in revenue, a 429% increase in online leads, and a 667% increase in web traffic for Long Roofing.

Long Roofing