Case Study: Healthcare Client achieves +47% YoY local traffic growth with Silverback Strategies

Healthcare Client boosts sessions 47% with Silverback Strategies

Silverback Strategies was approached by a healthcare client struggling with a multi-year decline in organic website traffic. The vendor's challenge was to reverse this trend, as traditional blog-led SEO was no longer effective due to AI-generated search results. However, they identified that local search traffic remained strong with highly engaged, conversion-ready visitors, though the client's local service pages were under-optimized and lacked substantial content.

The solution from Silverback Strategies involved a decisive pivot to high-intent local SEO. They re-optimized key local pages with targeted keywords and expanded content, added Q&A sections and local signals like maps and business profile links, and strengthened internal linking. This focused approach delivered rapid results, reversing the traffic decline within 90 days and driving a 47% year-over-year session growth by June 2025, alongside significant increases in user engagement time.