Case Study: CroppMetcalfe achieves incremental revenue from branded search with Silverback Strategies

CroppMetcalfe proves branded search was 100% incremental with Silverback Strategies

CroppMetcalfe, a home services provider, was unsure if their investment in branded search ads was generating new business or merely capturing existing customers. With a limited budget, they challenged Silverback Strategies to prove whether the paid media spend was truly driving incremental revenue.

Silverback Strategies implemented a matched-market incrementality test, turning off branded search ads in some markets while keeping them active in others. The test conclusively proved the branded search efforts were 100% incremental, driving new customer revenue. As a result, CroppMetcalfe confidently reinvested in the strategy with Silverback Strategies.

CroppMetcalfe