Case Study: Apple Federal Credit Union proves channel impact and cuts wasted media spend with Silverback Strategies

Apple Federal Credit Union cuts $100K in media waste with Silverback Strategies

Silverback Strategies worked with Apple Federal Credit Union (AFCU), which needed irrefutable proof of its marketing channels' performance. The credit union lacked clarity on which efforts drove revenue, struggled to justify spend to leadership, and faced growing risk of wasted budget from vendor recommendations without proof.

The solution was a Media Mix Model built by Silverback Strategies. This model quantified the true impact of channels, identified approximately $100,000 in inefficient media spend to cut, and provided a repeatable measurement framework. This gave AFCU clear evidence of marketing's impact and confidence for future planning.

Apple Federal Credit Union