Case Study: Apple Federal Credit Union boosts Gen Z membership applications with Silverback Strategies' TikTok Creator Challenge

Apple Federal Credit Union boosts membership applications 300% with Silverback Strategies

Apple Federal Credit Union faced the challenge of connecting with Gen Z, a demographic whose digital preferences make traditional paid social outreach costly and time-intensive for financial institutions. They partnered with the vendor Silverback Strategies to overcome these creative and cost challenges in their paid social strategy.

Silverback Strategies implemented a solution using the TikTok Creator Challenge to produce a high volume of cost-effective, engaging content tailored to Gen Z. This approach resulted in a remarkable 300% surge in membership applications and a 69% drop in cost per application for Apple Federal Credit Union over a 50-day campaign.

Apple Federal Credit Union