Case Study: Armed Forces Mutual doubles qualified leads with Silverback Strategies

AAFMAA doubles qualified leads in 8 weeks with Silverback Strategies

The customer, AAFMAA (Armed Forces Mutual), is a 138-year-old nonprofit financial services provider for the military community. Despite its long history, it had low online visibility and needed to grow its member base. It partnered with vendor Silverback Strategies to transition from traditional to digital marketing.

Silverback Strategies implemented a comprehensive digital strategy including search engine optimization, paid media campaigns, and advanced analytics. This data-driven approach allowed AAFMAA to confidently execute and iterate its marketing. The results included a 117% year-over-year increase in qualified leads and a 50% decrease in cost per lead, achieved without increasing the social media budget.

AAFMAA