Case Study: AAFMAA achieves 44% more Meta leads with Silverback Strategies

AAFMAA boosts Meta leads 44% with Silverback Strategies

The customer, AAFMAA, a specialty insurer, faced the challenge of meeting ambitious lead growth targets after their Google campaigns had plateaued and their Facebook efforts were contributing very little. They turned to Silverback Strategies and its paid media services to find a way to scale efficiently without increasing their overall budget.

Silverback Strategies rebuilt AAFMAA's Meta campaigns by simplifying the account structure, broadening targeting, and keeping creative fresh. This solution delivered a 44% increase in leads from Meta with zero increase in spend, exceeding their aggressive targets. Silverback's work also achieved a 32% lower cost-per-lead, turning Facebook into a major growth channel for the client.

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