Case Study: a private equity–backed entertainment retailer achieves double-digit revenue growth with Silverback Strategies

a private equity–backed entertainment retailer boosts incremental digital revenue 40% with Silverback Strategies

The private equity–backed entertainment retailer, with 24 U.S. locations, faced eroding investor confidence due to slow reporting from a sluggish agency. Its outdated marketing strategies were wasting budget, and its lean in-house team couldn't keep pace with its aggressive growth goals. The retailer turned to Silverback Strategies for help with paid media and SEO to prove marketing's impact on revenue.

Silverback Strategies rebuilt the retailer's marketing by overhauling its paid media with new acquisition targets and consolidating social accounts. They shifted budget to prospecting and implemented weekly creative refresh cycles. This solution, which also included SEO and site optimization, drove a 40% increase in incremental digital revenue and a 12% total revenue lift while actually reducing total media spend by 10%.