Case Study: The Coastal Companies achieves scalable growth and streamlined produce management with Silver Creek Software (Visual Produce)

The Coastal Companies - Customer Case Study

The Coastal Companies faced the challenge of scaling and modernizing operations across a rapidly growing fresh-produce and manufacturing business while keeping up with changing regulations and integration needs. To meet that challenge they implemented Visual Produce by Silver Creek Software, a specialized ERP/WMS platform designed for the produce industry.

Silver Creek Software provided a flexible Visual Produce platform that manages inventory, manufacturing (EcoFresh), pricing, custom reporting and integrates via an SQL back end with Coda WMS, Syntelic, GreenMile and Roadnet for routing and fleet management. The solution has supported nearly six-fold growth—today The Coastal Companies operates 185 refrigerated trucks out of a 330,000‑sq‑ft facility with over 1,000 employees—while enabling time‑stamped warehouse tracking, faster regulatory updates, tighter controls and easier system integrations.

The Coastal Companies

Rich Kreuzburg

Director of IT