Case Study: CSI refreshes its brand for the 21st century with Silva Brand LLC

CSI unveils new brand with Silva Brand across 3 continents

Silva Brand LLC was hired by CSI, an organization that sets standards for the American construction industry, to address a rebranding challenge. The customer needed to modernize its brand to attract a more diverse and younger membership demographic, update its certifications, and launch a new generation of digital tools.

The solution implemented by Silva Brand involved extensive brand discovery, including qualitative research and working with an anthropologist to identify key brand pillars. Silva Brand developed a new logo and a comprehensive rollout strategy that included a teaser campaign and a major unveiling at a national conference. The new brand successfully repositioned the organization for the future, with the director of marketing communications praising Silva Brand for delivering a fresh and unique brand that truly represents the association.

CSI