Case Study: McMurry University Boosts Content Quality from 33 to 90 with Silktide

McMurry University boosts content quality from 33 to 90 with Silktide

McMurry University, a small institution focused on providing affordable education, faced significant challenges with its 3,000-page website. Web Manager Abe Salazar lacked visibility into critical issues like broken links, spelling errors, and oversized images that were slowing down the site and affecting accessibility. Without a dedicated tool, he had no way to proactively manage content quality or address ADA compliance requirements.

Silktide provided a solution that integrated with the university's CMS, offering a complete and actionable picture of the website's health. The platform automatically flagged and compressed oversized images, among other issues. As a result, McMurry University's content quality score tripled, jumping from 33 to 90 out of 100. This was achieved without adding staff, and it gave the web team full visibility and a proactive way to maintain a high-quality, accessible website.

McMurry University